All of these graphics are applied over the video footage. The visual language has been taken directly from my studies of infomercials. The garish red and aggressive messages urge the viewer to consume the product, almost in a threatening way.
Apart from the photograph of the woman on the phone, he graphic elements were all made from vectors. This meant that they had very clean edges and uniform colour. I flattened them and applied a series of effects such as a slight motion blur and noise to make them more lo-fi and fit in with my retro aesthetic.
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