Typography and packaging development

I am currently focusing on the logotype for my brand. I believe that a strong use of contemporary typography is the best place to start in terms of designing the packaging and the rest of the brand elements. This was backed up in feedback from the crit I had earlier.

Sketches of typography ideas:



Also, I originally was planning for the drinks to be packaged in cans, however I am now considering glass bottles because they are more sophisticated and provide a nicer drinking experience - they are also a collectible item - lots of people keep nice glass bottles to display or use as vases/ candle holders etc. If people want to collect the bottles, this strengthens the idea that this is a cult brand and can incorporate things like limited edition flavours/ bottle designs.

Existing soft drinks which come in glass bottles:


Fentimans - high end, expensive, sold in independant cafes/ bars, aimed at adults not children, focus is placed on the high quality ingredients used. Packaging is reminiscent of victorian tonic drinks.



J2O - mostly bought for children in pubs



Jarritos - originating in Mexico, rare find in the UK gives it a kind of cult following


Karma cola -