Oripeau

Oripeau is a project which sees posters pasted on a board in a town in France. Anyone can submit a poster design. The project 'is an invitation to put graphic diversity back on the street.' - (could this be backlash against postmodernism inundating public design with helvetica?)

The project eliminates hierarchy and elitism in the world of professional graphic design. It also allows designers to step away from designing for consumption or to push ideologies - the two main reasons designer's are employed. I see this brief as an opportunity to design purely for the joy of it.

Looking at previous Oripeau posters, many of them seem abstract. However, they differ from abstract art in that they employ the visual language of design by using typography, grids and layout alongside different image making techniques.




Similar projects:
Ficciones Typografika
Typografika Politika
Toof Prints
Projekt ROOOOOM
NoPARKING




By Ivan Hydar
Uses suggestions of recognisable shapes in amongst the chaos - pure chaos isn't engaging to look at but these images draw the eye in as it tries to make sense of whats happening. The impact of these is perhaps lost slightly though in this context.

By Jean-Francois Flamey
simple image - more impactful. Image processing has left the image feeling unsettling and haunting, the horse looks ominous, yet it is still recognisable.



By Sasha Kulikov

From article on culturetrip: 
"What is a Spätkauf?

Readers will already be familiar with Spätikaufs, even if they don’t know it — it’s a convenience store, home of extremely out-of-date penny sweets that no longer cost a penny, the favorite Sunday pickup point for locals to collect their newspapers."

These are German convenience stores which are open 24 hours, or if not then very late. Apparently, it is common for Berliners to congregate outside these stores to drink beer and chat, and this is seen as a positive thing.

The symbols in the corners and barcode indicate this piece is about consumerism. The typography is very impactful - it has elements of retro but still feels contemporary. The shapes of the letters feel very friendly and playful. It is nostalgic. I imagine the creator feels fondly towards these Spätikaufs and upholds them as a positive aspect of Berlin culture.

From analysing these posters, I have learnt that: 
-Texture will be added due to the pasting up process, so bare that in mind. 
-When viewed from a distance, small details will be lost.
-Bold is better.

-Whilst a few of the posters do incorporate colour, the most impactful ones are black and white. Removing colour from the design process allows the designer to focus more on shape, balance and texture. For this reason, I decided to keep all of my designs black and white.