This idea actually came from Eleanor:
In the cult 90's film 'Clueless', the main character Cher (a rich girl known for her impeccable fashion sense and huge closet) has a computer which mixes and matches her clothes and helps her decide what to wear. This idea of mixing and matching is a key theme in a lot of my initial ideas.
My initial ideas:
- vibrant
- eclectic
- share
- unique
- recycle
- style
- sustainable
- pattern
- exchange
- fun
- change
- fashion
- refresh
- inclusive
- all ages
- eco-friendly
- renew
Paper dolls - clothes can be cut out and fit on an array of different people - fun and interactive. Would be amazing if we could make these as fridge magnets but that would be too expesive.
Illustration rough sketches
Considerations:
- As Common Thread is a non-for-profit voluntary organisation, the advertising/ marketing budget is either low or none (I'm unsure - I said I would do this brief for free as it's a cause I care about and Eleanor has given me 10 years of friendship and counting...)
- This means any printed graphics we produce, I will either have to fund myself or ask the organisation to pay for - I think they would be willing to pay a small amount for production costs but they need to be kept as low as possible.
- They currently only promote on social media, which so far has worked as they have a pretty large following - every exchange I've ever been to has been busy. It's totally free to post on social media, and if you have a following (which they do) then people will re-post and promote them, reaching an even larger group. As demonstrated by this ugly stock image:
The idea of creating mostly social media graphics, especially gifs, alongside some very cheaply produced print posters/ flyers seems to be the most practical solution for me. A lot of people keep flyers which are nicely designed and pin them to a notice board/ fridge/ wall - they will then be reminded of Common Thread every time they see it.
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