An important part of creativity is being able to understand and justify the reasoning behind why a design looks the way it does. When generating ideas for a brief, it is not enough to simply create something because 'it looks nice'. Idea generation is a process, it is not linear, and to produce a quality end result you will have to go back and forth.
Below are 4 ways to think about your own work, along with relevant questions you can apply to critique it and push it further.
Reflection
- What could I do differently?
- What do my peers think about this?
- Could you have done more?
Speculation
- Why is this the way it is?
- How does your work link to your research?
- What is the intention behind the work?
- How would you justify this to a skeptic?
Research
- Did you do primary AND secondary research?
- Did you research more than one idea?
Contextualisation
- How would this read to someone in a different part of the world?
- How might this be viewed 10 years from now?
- Could this be interpreted incorrectly?
- Does the design communicate what you intend?
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