interactive website study

'Spotify Offers Personalized Artificial Intelligence Experience With The Weeknd' 

https://hypebeast.com/2020/8/spotify-the-weeknd-personalized-artificial-intelligence-experience

With the help of new artificial intelligence technology, Spotify is providing fans with a highly-personalized way to experience The Weeknd’s critically acclaimed After Hours album. The microsite experience features a life-like version of The Weeknd, who will have a one-on-one chat with fans.

Upon entering the site, The Weeknd’s alter ego will appear on the screen. He’ll start out by addressing each fan by name, and, based on listening data, share how they’ve streamed his music over the years. The AI experience then turns into an intimate listening session of After Hours, one that is just between the individual and The Weeknd. Spotify’s new “Alone With Me” experience comes after the streaming platform gave fans an exclusive remote listening party and Q&A to celebrate the release of The Weeknd’s new album back in March. The “Alone With Me” session gives the title of the album a whole new meaning.

The landing page of the experience features responsive type, which ripples as the user moves their mouse over it. I think it's clever to start the experience like this, as it immediately engages the user.

berghaintrainer.com - 

this website is a simulation of trying to get into the German nightclub Berghain, notoriously exclusive and difficult to gain entry to. the site is a point-of-view style video of the user walking up to the bouncer, who then asks you 3 questions. The site uses webcam and microphone to listen to the users answers and analyse their facial expressions. The bouncer then makes a decision wether or not to let you in - I was not allowed in.

https://jacksonpollock.org/

this website simulates the dripping/ splattering of paint in the style of painter Jackson Pollock. The user directs the paint using the mouse and clicks to change colour.