Brief

Title: Drynk

Background: Increasingly less people are choosing to drink alcohol, however with a large number of
social events focused around drinking, they can often feel left out.

Brief: This brand offers the experience of social drinking without the negative side effects of
consuming alcohol. Offering 3 sophisticated blends of fresh fruits and herbs, these drinks are not merely
a substitute for alcohol - they are an experience in themselves.

Deliverables: logo - packaging - social media - promotional items

Product range:
Pomegranate, basil and black pepper
Blood orange, saffron and mint
Lime, blue agave and Himalayan pink salt

Research aims:

To explore how leisure and lifestyle factors may be incorporated into the branding strategy effectively.