Target Demographic

Age: Roughly between 20 - 35
Gender: Any
Income: £18k - £50k a year
Religion: Any
Ethnicity: Any

Behaviour:
Busy lifestyle
Career driven
Health conscious - possibly vegan/ veggie, does yoga, eats 'superfoods'
Shops on the go - eg runs into Sainsbury's after work for high end ready meals
Sociable - has a lot of friends & colleagues, goes to networking events, dinner parties, arts and cultural events
'young professional'
frequents trendy bars and cafes

Psychographic:
leftist/centrist
environmentally conscious
friendly
open minded
'hipster'

Geographic:
City dweller
Metropolitan
Easy access to shops like sainsburys local or tesco metro