Advert Campaign

Using only social media to campaign instead of traditional methods - this will ensure we reach the young demographic we are targeting. It is also cheaper than traditional advertising. By using analytics, social media sites can gage which demographic it's users fit into and what their interests are. When brands buy adverts on social media, the adverts will be shown specifically to users who are more likely to have an interest in them.

The adverts have been made square to fit on the Instagram template, but will also be posted on the brand's facebook and twitter.




There is an advert featuring all 3 flavours and then one for each individual flavour. The corresponding illustrations from the bottle labels have been used in the background. This advert campaign uses the strap line 'it's a state of mind'. The idea behind this slogan is that having fun is a state of mind and you don't need to drink alcohol to have a good time when socialising. The strap line is stylised in lower case, like the logotype to reinforce the laid back and friendly personality of the brand.