Penguin said they would like to bring this book to a new audience - by opting for such an extreme eye catching cover, I have captured the interests of younger generations for whom this early 2000s CGI aesthetic is all the rage - it can be found in album artwork, all over Instagram, on t-shirts etc...
the work of Raf Rennie often incorporates shapes which look taken straight from retro scientific diagrams.
David Rudnick uses experimental type to create contemporary work with a space age feel to it.
Hassan Rahim uses processing techniques on images such as inverting them and adding texture. This contrasts against the usually black backgrounds of his work.
All of the designer's above produce work which borrow heavily from retro aesthetics but are still clearly contemporary and innovative. By using similar visual language to them, I have achieved the same effect.
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