Monday 2 March 2020

Final Cover & Designer Inspiration

I have combined one of my previous ideas with my current type focused idea. By adding in the black hole diagram, it is clear to the viewer that this book has content on space/ science as a whole. I am opting for the neon green on black as it is reminiscent of late 90s/ early 2000s science aesthetic - as the book was originally published in 2003 and scientific advancement has since disproven some of it's content, I think it appropriate to give it a slightly dated yet still contemporary look, to indicate to the viewer this is not a brand new book.

Penguin said they would like to bring this book to a new audience - by opting for such an extreme eye catching cover, I have captured the interests of younger generations for whom this early 2000s CGI aesthetic is all the rage - it can be found in album artwork, all over Instagram, on t-shirts etc...



the work of Raf Rennie often incorporates shapes which look taken straight from retro scientific diagrams.



David Rudnick uses experimental type to create contemporary work with a space age feel to it.



Hassan Rahim uses processing techniques on images such as inverting them and adding texture. This contrasts against the usually black backgrounds of his work.

All of the designer's above produce work which borrow heavily from retro aesthetics but are still clearly contemporary and innovative. By using similar visual language to them,  I have achieved the same effect.


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