Illustrations

Each flavour has a unique illustration. The illustrations are very stylised. They purposefully have no relevance to the soft drinks in order to make them stand out. The original idea was to do abstract illustrations with patterns inspired by the ingredients of each drink, but this is unoriginal and would make them blend in on the shelf. However, the colours of the illustrations do relate to the ingredients, thus conveying how the drink will taste to the viewer at a glance.

By creating unique illustrations for the packaging, the bottle becomes more than just a receptacle for holding the drink and becomes a collectible item. The drynk social media pages will show inspiration for reusing the bottles, thus reinforcing their environmentally friendly ideology. The illustrations will also be printed on recycled tote bags which consumers can collect by exchanging a certain number of the bottle caps - this will be done for around a month at the release of each new flavour to promote it.