Stickers

I decided to make promotional stickers for the brand. The idea is that these will be included in multi-packs of the drink. My target demographic is trendy young people and I have noticed that a lot of them put stickers, sometimes from brands, on their laptops, phone cases, water bottles etc. This is basically free advertising for the brand, however it doesn't feel like advertising.

People don't like to feel as if they're being advertised to, so the logotype is subtly placed on the larger stickers.

Because the illustrations on the bottle are so stylised and fun, they make great stickers.